I don’t know about you, but it seems like mid-year, I get antsy. Maybe it’s the heat. Maybe it’s summer boredom. I dunno, but when this hits, I want to rearrange furniture, empty out closets, update whatever I can get my hands on, and try new things. This year, the visual brand designer in me took over and decided on a full brand refresh!

I thought I might not be the only one who suffers from update-itis this time of year, so I decided to put together a step-by-step checklist for anyone interested in refreshing your brand.

Assess where you brand is at currently

Take an honest look at your brand and your business. Account for your website, your social media platforms, your current clients, your brand design, your brand story, and your brand photos. Take note of what you’re happy with, what needs more attention, and what could make your persona stronger.

Set new goals

Take a moment to visualize where you’d like to be one, five, even ten years from now. What does your brand look like? What does it feel like? Who are your loyal customers? What does a typical day in your life look like? Are there any systems that you need to create or implement for your business and brand? Don’t be afraid to dream big – then, set short and long-term goals to reach them.

Fine-tune your brand story 

Get a piece of paper and a pencil (old-school, we know!) and brainstorm about your brand story. Think about what makes you unique, what skills you have to offer, what problems you can solve, how your ideal client feels, and words that describe you. Then, write it all down, putting your ideal client front and center in your brand story. The more specific, the better! (If you need some inspiration, check out my Ultimate Personal Branding Roadmap!)

Update your brand visuals

Once you’ve written your brand story, the next step is implementing it. From your website to your logo to your brand colors, make sure every aspect of your branding does its part in telling your story. If needed, find a freelancer or an agency to help you update your website and other visuals.

Take some new photos

You should be at the very center of your personal brand. Your unique skills, talents, strengths, and interests are what set your brand apart from all the rest. Set up an at-home personal branding photoshoot to put your best face forward and help people get to know the real you. Keep your brand story, colors, and visuals in mind as you prepare. (Check out four examples of personal brand photos you can take from home here!) Or better yet, hire a professional brand photographer for your brand refresh project!

Want a downloadable copy of my Brand Refresh Checklist? You can grab that by clicking below!

No matter where your personal brand is at right now, all it takes are a few thoughtful changes to get it to where you’d like it to be. As long as you’re willing to work hard, be authentic, and find the right people to help you out, you’ll be able to craft a memorable, successful personal brand.

If you’d like to refresh your brand, but still feel a little lost, feel free to reach out to me! As a Houston Brand Photographer, I’d love to help you breathe some new life into your brand!