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Taming the Beast: A Simple (and Snazzy!) Content Plan for 2024

Hey there, fellow entrepreneur extraordinaire! Ready to conquer the content world this year? Well, buckle up, because I’ve got a simple and snazzy plan to help you slay the content game. Let’s dive in, shall we?

Content Plan for 2024

Step 1: Identify Your Content Pillars

First things first, let’s build the foundation of your content kingdom. Choose 3 or 4 content pillars that align with your brand and make you want to do a happy dance. These are the core topics that will keep your audience coming back for more.

Example Pillars:

  1. Expert Tips & Tricks: Share your ninja-level knowledge and make your audience feel like the pros they were born to be.
  2. Behind-the-Scenes Shenanigans: Pull back the curtain on your solopreneurial adventures – the wins, the fails, and the coffee spills.
  3. Spotlight on Success Stories: Showcase your clients’ success stories or share tales of triumph from your own solopreneurial journey.
  4. Trendy Trends & Buzzworthy Buzz: Stay on top of the latest trends in your industry and dish out insights hotter than your morning coffee.

Step 2: Decide Your Main Platform & Your Bandwith

What will your main content be? Will it be a blog, a you-tube video, a podcast? You’re going to create one main piece of content, and all of your supporting content will be pulled in pieces from that main content piece.

Also, you’re gonna need to decide how often you want to post main content. Don’t over-extend yourself, friend. If you’re in the service industry like me, remember that your job is not to create content, it’s to serve clients well. Content creation is your support, not your foundation.

Let’s say that you choose to post once a week. That’s 52 topics you need to hit. But here’s what makes this content plan snazzy, friend. If you have 4 brand pillars, thats only 13 ideas per pillar you need to create! 13 sounds a lot more doable than 52 doesn’t it?

Step 3: Brainstorm Topics Like a Boss

Now that you’ve got your pillars, your main platform, and your ideal posting schedule ironed out, let the brainstorming bonanza begin! Grab your favorite beverage, settle into your cozy work nook, and let the ideas flow like a river of creativity.

Example Brainstorm Session:

Expert Tips & Tricks:

  • “The Art of Juggling Clients Without Dropping the Ball”
  • “SEO Hacks That Even Google Would Applaud”
  • “How to Turn Procrastination into Productivity – A Solopreneur’s Guide”

Behind-the-Scenes Shenanigans:

  • “A Day in the Life of a Solopreneur: Unfiltered Edition”
  • “The Great Office Supply Fiasco – Confessions of a Desk Hoarder”
  • “That Time I Accidentally Sent a Cat Meme to a Client – Oops!”

Spotlight on Success Stories:

  • “Client Chronicles: From Confusion to Clarity”
  • “My Solopreneurial Success Journey – The Rocky Road to Glory”
  • “Celebrating Wins: The Little Victories That Keep Us Going”

Trendy Trends & Buzzworthy Buzz:

  • “2024 Trends That Will Transform Your Business”
  • “Decoding Industry Jargon: A Survival Guide”
  • “Is Clubhouse Still a Thing? Navigating Social Media’s Ever-Changing Landscape”

Here’s what makes this snazzy…

Step 3: Set Sail with Launch Dates

Now, my entrepreneurial friend, it’s time to bring order to the chaos – well, at least to your content calendar. Assign launch dates to your fabulous content ideas and create a roadmap for the year ahead. Pro tip: Spread the love evenly across your pillars for a well-rounded content feast.

Example Content Calendar:

  • February 15th: “SEO Hacks That Even Google Would Applaud” (Expert Tips & Tricks)
  • March 7th: “A Day in the Life of a Solopreneur: Unfiltered Edition” (Behind-the-Scenes Shenanigans)
  • April 2nd: “Client Chronicles: From Confusion to Clarity” (Spotlight on Success Stories)
  • May 15th: “2024 Trends That Will Transform Your Business” (Trendy Trends & Buzzworthy Buzz)

And there you have it, a simple and snazzy content plan to make your solopreneurial heart sing! Remember, consistency is key, but so is having a blast along the way. Happy content creating, you content rockstar!

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Client Love

Lynette H.

"Oh my goodness!!! My pictures are fabulous!! You gave me the best ideas for my business branding. Can not wait to use the rest of my images on social media!!
Houston Brand Photography | The Brand Creative Photography & Design
2020-05-04T18:27:19-05:00
"Oh my goodness!!! My pictures are fabulous!! You gave me the best ideas for my business branding. Can not wait to use the rest of my images on social media!!

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2023-01-30T11:01:05-06:00
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Houston Brand Photography | The Brand Creative Photography & Design
2023-01-30T11:01:33-06:00
"Suzanne did a headshot session for me. I hate myself in photographs and I told her this going into it. I was absolutely blown away with the amazing portraits she had for me. They were stunning and I loved them! She is amazingly talented! You will not be disappointed. Seriously,I think this is the first time I have loved a picture of me, like ever. She is wonderful!"

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Houston Brand Photography | The Brand Creative Photography & Design
2023-01-30T11:02:10-06:00
"I'm speechless. I skimmed over a photo and thought "That photo looks really nice and professional." Little did I know, it was MY photo! I couldn't believe how great the picture turned out. I didn't think I was going to like my picture as much as I did. Not only was I impressively pleased with my pictures, Suzanne's energy and her talent made me feel confident and excited about choosing her for my headshots."

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Houston Brand Photography | The Brand Creative Photography & Design
2023-01-30T11:03:02-06:00
"What made the experience with The Brand Creative Photography better than we hoped for was that Suzanne really took the time to understand our business and brand vision and was able to execute that vision through photos in a really beautiful way. I was really impressed with the quality of the photos and her attention to detail."
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