Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A personal branding photography session differs from a typical headshot/portrait session in several ways, so today I want to talk about the difference between headshots and personal branding photography.

Headshots

With headshots, the focus is simply you, usually shot from the waist up or higher. As the name implies, the main goal of the headshot is to capture a clear image of you, and you only. These sessions are shorter in length, and include only a few poses.

Personal Branding Photos

While headshots are always incorporated into personal branding sessions, we don’t stop there. We delve deep into not just who you are visually, but are telling the story of what you do and why you do it. In a personal branding session, we’ll shoot detail shots, lifestyle shots, photos of you in action, you with your products, etc. The possibilities are endless! Each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.

Personal Branding sessions are more customized than a headshot session. There are lots of factors to consider including the location(s), outfits, branding colors, your brand messaging, etc. Therefore, our pre-shoot experience will be more involved and in depth in the pre-planning stages. I help you decide how to best translate your brand into images that you can use on social media, your website, and in advertising. Every business and brand is different, and each session is personalized.

Because personal branding sessions are so in depth, you will end up investing more into this type of session than you would with a headshot session. Why? Because you’re getting a wider variety of images and more time spent with planning, consulting, and finally, shooting. With these images, the end goal is to help you be more profitable in your business. Think of these images as a true investment in your brand!

Do I need a Personal Brand Photography Session?

Is a personal branding session right for you? How do you know if you need a personal branding session?

You should consider a personal branding session if you:
• Own any kind of business.
• Are the face of your brand and it is important for people to connect with you.
•Wish to take your business to the next level by stepping up your visual branding.
•Want your ads to look fresh, polished and professional.
• Want to grow your social media following.

Now that you know the difference between headshots and personal branding photography, you can make an informed decision about what is best for your business. No matter your photography needs, I’m happy to serve the business owners in my community!

To learn more about my personal branding sessions, click here. To learn more about my professional headshot sessions, click here. I’d love to help you level up your business!