First impressions happen in the blink of an eye. Whether it’s face to face or over social media, people will quickly and easily form an opinion about you based on what they see. The reality is that social media plays a major role in how people perceive us online, and even more so when you’re trying ... READ the POST
How to Make Your Personal Brand Photos Really Stand Out
Creating a personal brand is all about setting yourself apart from the competition. Your personal brand is what makes you and your business unique -- it’s what makes you a relatable, authentic, go-to professional instead of just blending in with everyone else in your field. While putting together ... READ the POST
6 Online Business Tools You Should be Using
Running a business is hard work, but there are tons of great business tools online that can make it so much easier! Today I wanted to share a few of my favorites (that I personally use!) with you. I've rounded up six online business tools you should definitely be using! The bonus? *Most* of ... READ the POST
Lynette’s Story Session
Hello there! Today I’d like to share a recent story session with you! Meet Lynette, owner of Floppy Glitter, a representative of Color Street Nail Polish. We met a few weeks ago and completed a story branding profile for her personal brand, and then shot a story session at ... READ the POST
7 Great Storytelling Ideas for Your Personal Brand Photo Session
Today I'm sharing 7 great storytelling ideas for your personal brand photo session. But before we get started, let's take a long hard look at why storytelling works. Why do customers purchase one product or service over another? Is their decision based on price or selling points? Harvard ... READ the POST
The Beginners Guide to Story Branding
Story branding is the hottest new marketing trend, and you definitely need to jump on board. But maybe you don't really understand what story branding is, or you don't know where to start. Friend, I've got your back! In this post, I've simplified a few of the key concepts of story branding. And I ... READ the POST
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