As a personal branding photographer in Houston, Texas, I have the privilege of working with so many different solopreneurs in many different industries. Oftentimes, during my visuals needs assessment, I find that many solopreneurs have no idea where to use imagery in their marketing!
Visuals play a crucial role in how you portray your personal brand to your customers and clients. It’s important to remember that customers shop with their eyes and will often make decisions based on their first impression of someone. Personal branding involves influencing the way potential customers see you and view your products or services, which is why personal branding photography can have such a massive impact.
Professional photos are an asset and will serve you for years to come. Here are 9 places that you need professional personal branding photos.
Use them on Social Media.
The whole point of social media is to be social, right?! So let your followers see the face behind the brand, and get to know you. It’ll improve your connections with them, and if they know, like, and trust you, they’re much more likely to become customers or clients!
Use them throughout your website.
Businesses that feature professional photos of real people inspire more trust than those that use stock photos (although it’s fine to use stock photos once in a while!). Real photos also help tell your business story more authentically. At the very least, you should always have a professional headshot on your website so that potential customers know who they are doing business with.
Place them in your email campaigns.
Take your email blasts to the next level by including your photo in them. Again, it’s all about connection and making your face instantly recognizable as someone they know, like, and trust.
Include them on your landing pages.
Landing pages are often times your very first touchpoint with new customers. If you rely on landing pages to help you generate sales, adding personal branding photography to them can boost your results.
Create a killer bio for events.
Speaking at an upcoming event? Then this is crucial! Make sure that you have a professional headshot and branding photos on hand to send along with your bio. They’ll be used in the marketing of the event, and attendees will be making connections with you before you even step up to the podium.
Make your email signature memorable.
Not everybody remembers a name but almost everyone can recall a face. Adding a photo to your email signature can make it more memorable. Need a tutorial on this one? Here’s a how-to for adding an email signature in Outlook and Gmail.
Add them to your printed marketing materials.
If you print your marketing materials on a regular basis, a photo can be used to make your brochures and business cards stand out.
Send them with your press releases.
If you usually send out press releases or are planning to in the coming year, professional photos will help your submission stand out. Like I said earlier – not everyone remembers a name, but almost everyone can recall a face!
Save time.
When you’re approached by a publisher, you want to have a professional photo that you approve of on hand. When you rely on publications to take your photos, you need to rely on their photographers, many of which are students. This is your personal brand and you should have the final say in whom takes your photos. You also save time in the sense that you don’t need to take additional time out of your day for the photos because you’ll already have them at your disposal.
Remember to refresh your photos often so that your personal brand is also reflected accurately!
Are there any other places you would use personal branding photos? Comment below and tell me! And if you’re ready to talk to a personal branding photographer in Houston, Texas, I’d love to schedule a complimentary phone consultation to see where you need personal branding photos!
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